BeYou is a national cause marketing campaign created to increase self-esteem and empower females aged 9 to 16 years across Canada. Developed by Morguard and presented in its portfolio of 21 shopping centres, BeYou will give young girls access to personal and professional development tools, while celebrating their growth, diversity and self-worth. In partnership with Big Brothers Big Sisters Canada, the program is offered in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec.
Celebrating the uniqueness of every girl across Canada, Bramalea City Centre and Big Brothers Big Sisters are set to launch annual BeYou campaign in Brampton. The BeYou campaign encourages girls to celebrate their uniqueness and feel better about themselves.
Coming of age in an era of media saturation, girls are judging what they see in the mirror against a highlight reel of perfect images from their own peers, as well as Hollywood celebrities and Instagram stars.
Morguard is proud to announce that BeYou, the company’s national cause marketing campaign in support of Big Brothers and Big Sisters of Canada to help young women across Canada increase self-esteem, personal growth and self-worth, has been awarded the 2017 Canadian Community Support Award by the International Council of Shopping Centres (“ICSC”) Foundation.