BeYou is a national cause marketing campaign created to increase self-esteem and empower females aged 9 to 16 years across Canada. Developed by Morguard and presented in its portfolio of 21 shopping centres, BeYou will give young girls access to personal and professional development tools, while celebrating their growth, diversity and self-worth. In partnership with Big Brothers Big Sisters Canada, the program is offered in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec.
Celebrating the uniqueness of every girl across Canada, Bramalea City Centre and Big Brothers Big Sisters are set to launch annual BeYou campaign in Brampton. The BeYou campaign encourages girls to celebrate their uniqueness and feel better about themselves.