Morguard
Big Brothers Big Sisters

MEDIA

What is Be You?

BeYou is a national cause marketing campaign created to increase self-esteem and empower females aged 9 to 16 years across Canada. Developed by Morguard and presented in its portfolio of 21 shopping centres, BeYou will give young girls access to personal and professional development tools, while celebrating their growth, diversity and self-worth. In partnership with Big Brothers Big Sisters Canada, the program is offered in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec.

TV Watch Now!

Be You Video

Launch video for Morguard’s BeYou Campaign. Learn more at beyougirl.ca

CTV News Live

Learn about Be You with Carrie Irvine from St. Laurent Shopping Centre and Susan Ingrid of Big Brothers Big Sisters Canada.

Bell Media

Visit St. Laurent Shopping Centre for the Be You Launch happening this Friday Sept. 22 and Saturday Sept. 23

BT Montreal

Statistics show that over 50% of girls wish they were someone else. Morguard Investments has launched a national campaign at 21 shopping centres across the country, including Place Rosemère in Montreal.

Press View Now!

BeYou campaign to launch in Brampton Sept. 21

bramptonguardian.com

Celebrating the uniqueness of every girl across Canada, Bramalea City Centre and Big Brothers Big Sisters are set to launch annual BeYou campaign in Brampton. The BeYou campaign encourages girls to celebrate their uniqueness and feel better about themselves.

TARA SHANNON SHARES MESSAGE OF EMPOWERMENT IN NEW ANTHEM AND MUSIC VIDEO

bytownsound.ca

We love sharing stories of Ottawa’s musicians lifting up their communities with their art, and hardly anyone else can match the efforts of Tara Shannon.

SUDBURY PART OF CAMPAIGN TO PROMOTE GIRLS

thesudburystar.com

Imagine a society where girls grow up with endless self-confidence, self-esteem and pride in celebrating their diversity.

SINGER BRINGING GIRL EMPOWERMENT ANTHEM TO MALL

thesudburystar.com

Young girls going through the struggle of being in school, social acceptance, diets, fashion and beauty are highlighted in Tara Shannon’s BeYou song and music video.

CANADIAN CROONER TARA SHANNON WILL BE AT BRAMALEA CITY CENTRE

bramptonguardian.com

Shannon will deliver the BeYou anthem at the Bramalea City Centre (BCC), 25 Peel Centre Dr. near the Hudson’s Bay court, Thursday, Sept. 21 at 6 p.m.

TARA SHANNON KICKS OFF BE YOU CAMPAIGN LIVE

blogto.com

Join Bramalea City Centre and Big Brothers Big Sisters in celebrating the uniqueness of every girl across Canada with the second annual BeYou campaign

Social

Where is Be You?

Centres Include: